Manager Marketing Strategy & Digital Transformation
Sia Partners - Amsterdam
Job description We are a dynamic and innovative consulting company seeking a highly motivated and experienced individual to join our team as a Manager Marketing Strategy & Digital Transformation. As a manager, you will play - Volledige vacature bekijken
Helaas bent u niet ingelogd, login en probeer het opnieuw.
DIGITAL MARKETING MANAGER- ghd
Ghd is a professional hair styling company based worldwide. ghd is a young company that has achieved great things so far by creating a best in class styler range that is loved by stylists and consumers alike. Ghd remains fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. Ghd prides their selves on remaining true to their founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, Ghd is renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.
For the marketing team we are currently looking for a:
DIGITAL MARKETING MANAGER
POSITION
The main mission of the Digital Marketing manager consists in significantly increasing consumer brand awareness in Benelux via relevant & powerful online consumer activations. You will be in charge of building a solid brand reputation thanks to premium execution in each consumer digital touch point and will be responsible for putting in place a robust digital eco-system assessed by relevant KPI’s – to be followed and optimized. In this role you will manage the provided budget, monitor it and optimize. You will regularly report to the Marketing & Education Director, she is based in France.RESPONSIBILITIES
PR, e-PR and influencers- In collaboration with the PR & digital agency (local), elaborate the relevant influencers’ strategy that will help build ghd consumer brand awareness, supporting our marketing action plan;
- Identify the right « ghd army » of influencers (consumer & trade influencers) and manage relationship with them to create proximity and to conclude the right and efficient partnerships;
- Create strong relationship with journalists to maximise online PR clippings. Assess awards in countries, select & participate to the relevant ones.
- Define the online strategy – including online media buying – that will help build consumer brand awareness and boost traffic on our websites together with the PR & local digital agency;
- Social media : Use FR editorial calendar as a base to adapt to local needs and deploy relevant calendars in countries;
- Follow up the agency to ensure the right premium execution, relevant actions, performance measurement and optimization.
- Create and / or attend to offline and online events in order to generate local relevant & viral sharable contents to build a brand that matters;
- Ensure digital exploitation and optimization of events and launches (events examples: products’ launches, press events, consumer events, education contents, influencers, trade ambassadors, internal events);
- Share all generated content with ghd FR for further exploitation.
Support our client’s social media presences & consumer activations:
- Act as external counsel with our clients in terms of social media best practices, creative ideas, or winning mechanisms;
- Be responsible for the image and processing of ghd brand on social media of online customers.
Continuously update knowledge, measure and optimize:
- Keep on updating on innovations, trends and competitors in beauty industry & digital marketing;
- Follow and analyse the impact of influencers actions, of social media (paid & editorial content) in terms of e-commerce generated traffic (among other);
- Share results and conclusions with the broader organisation as well as routes for improvemen
EDUCATION & EXPERIENCE
- HBO/WO level, preferable education in web marketing or digital communication;
- Relevant working experience in a similar job (at least 5 years), dealing with digital, social media, PR & influencers, in agency or ‘in house’;
- Fluent English
COMPETENCES
- Ability to define and pilot KPI’s;
- Strong experience in E-reputation & Influencing required;
- Good knowledge of online media buying;
- Master the different acquisition models (display, RTB, native ads) and digital eco-system overall;
- Online media buying experience;
- Excellent skills in practicing the following tools: MS office, Adwords, Analytics, Google trends, and Photoshop/ Illustrator;
- Great inbound/outbound marketing knowledge
PERSONALITY
- Lead & entrepreneurial spirit;
- Excellent interpersonal & communication skills;
- Sense of ownership;
- Synthesis capacity & analytical skills;
- Organised, ability to anticipate;
- Ability to work on diverse tasks and excellent in prioritizing;
Naar vacature
Meer vacatures van Hillary Step
Gerelateerde vacatures aan DIGITAL MARKETING MANAGER- ghd
Principal, Digital Marketing Manager, Northern Europ...
Workday (UK) Limited - Amsterdam
About the Role In this role you will plan, implement, and oversee our Digital activation strategy in-region supporting local initiatives that are for Northern Europe / Emerging Markets (NEEM) EMEA (strategy originating from - Volledige vacature bekijken
Senior Manager Marketing Strategy & Digital Transfor...
Sia Partners - Amsterdam
Job description We are seeking a highly skilled and experienced Senior Consultant to join Sia Partnres, specializing in Marketing Strategy & Digital Transformation. As a Senior Consultant, you will play a key role in - Volledige vacature bekijken
Online Marketing & Performance Manager
Mitsubishi Motors - Amstelveen
Online Marketing & Performance Manager - Amstelveen Company Mitsubishi Motors Europe BV (MME) is the European headquarters of Mitsubishi Motors Corporation (MMC) based in The Netherlands. In 2016 Mitsubishi Motors - Volledige vacature bekijken
Manager Digital Performance & CRM
Babbage Company - Amsterdam
Wat ga je doen als Manager Digital Performance & CRM? Je brengt je team - bestaande uit een Database Marketeer en een Digital Marketeer – verder en wordt van A tot Z verantwoordelijk voor de overall digitale marketing - Volledige vacature bekijken