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Bachelor/Master Thesis AssignmentConsumer Content and Service Pain Point Researc

Bachelor/Master Thesis AssignmentConsumer Content and Service Pain Point Research
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Bachelor/Master Thesis AssignmentConsumer Content and Service Pain Point Research
Philips
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At Philips Oral Healthcare, Research and Development Team, we develop innovative solutions to ensure
people can get a healthy mouth and smile outside of the dental clinic just by using our products daily.
Product range from power toothbrushes, water flossers, and whitening products.
In this assignment, you will utilize quantitative and qualitative consumer experience insights, to identify
consumer pain points and drive evidence based services ideation and prototype creation. You will be
responsible in producing and interpreting end to end service blueprint visualizations, journey and
system maps, and conduct consumer research studies that generate insights to communicate consumers
paint points across the organization and deliver improvements that ensure superior consumer
satisfaction with our products and services.

We are looking for someone who has knowledge about and/or has affinity with:

• User Experience Research, Design, and/or Strategy
• Psychology, Behavioral Science
• Service and/or Product Design
• Human Computer Interaction Design
• Data Science, Analysis, Informatics, and/or Statistics
• Or similar fields

We expect from you that you:

• Problem-solving skills
• Written and verbal communication skills
• Development, coordination, and execution of project plans
• Self-starter requiring little direct supervision
• Comfortable with ambiguity, including ambiguous data sets and with triangulating data from

different sources

• Strategically minded and metric driven
• Experience collaborating with cross functional teams
• Experience in Healthcare preferred but not required
• Global experience working across multiple locations and time zones a plus

Philips Oral Healthcare
Oliemolenstraat 5, 9203 ZN Drachten, The Netherlands
Contact: Peter Bremer M.Sc.El.Eng., peter.bremer@philips.com
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