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Portfolio Marketing Manager

For our client, an ambitious and worldwide market leader within the FMCG industry, we are looking for a Portfolio Marketing Manager to join the team in Rotterdam.All applicants MUST have full legal authorization to work in the EU region independently and be fluent in both spoken and written English language.Terms Full-time 40h per week6 Months contract; extension possibleStart Date: Juli 1 2024Salay between 7000 and and 9400 EUR depending on experience Do you have a strong background and experience in Product Marketing? Do you have a passion for Food? Have you ever wanted to run your own business within a big organization? Do you get energized by defining strategic growth plans and are you a pro in project management, then this is your chance! Unilever Food Solutions () is the innovative and growing Food Service business (B2B) of Unilever, present in over 70 countries. Through combining a world-class product portfolio, supporting services, in-depth understanding of our customers and investment in our staff, we deliver year-on-year growth through offering chefs and caterers tailored culinary solutions, helping them to expand their business and do what they love. The UFS portfolio consists of many of the world’s leading food brands like Knorr, Hellmann’s & The Vegetarian Butcher. UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market capabilities. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the website / Webshop, segmented & personalized campaigns and UFS apps. As a Portfolio Marketing Manager you will be responsible for translating the current and future chef needs into a strategic portfolio plan, manage the total portfolio through simplification, launch and relaunch projects from product development till product/brand communication.You will be responsible to: • Drive Business Growth Targets for categories and brands • Build/Manage portfolio positioning & sustainable growth strategy • Manage multiple category simplification, launch and relaunch projects • Provide Brand or category content to support launches • Collect & analyse customer & market insights • Train sales force on product knowledge through Culinary trainings / selling storiesContent of the role: • Manage the mix of the current portfolio for the Netherlands • Lead mix development for innovations and renovations for the Netherlands (from market insights to the effective launch/relaunch of a product) • Drive growth for the Netherlands through perfect execution of portfolio related activities of the Integrated Business Plan (IBP) • Main interface between the Netherlands and the Global teamMain Accountabilities • General: • Own Portfolio part of the IBP from development till execution • Develop Strategic portfolio funnel (Short & long term) • Local category knowledge and understanding (competition / operator needs & usage /…) • Analyse category performance and define & implement corrective actions • Drive portfolio projects with the relevant local teams • Portfolio marketing: • Local portfolio management, 7 P’s • Lead mix development for innovations and renovations • Own Investor board and bring relevant Business cases • Promotional guidance per category • Strategic pricing: implement and track pricing in market and take corrective actions as appropriate. • Perfect execution of portfolio data in systems (pricing, naming, hero images) • Trouble shooting • Passion to help the operators (the chefs) to love what they do• Manage portfolio and category marketing routine tasks.Reporting line and key interfacesDirect Reports Key Interfaces • • Project teams incl. R&D and Supply Chain • Marketing community – local, and global • CD Team • CMI • Chefs • Portfolio colleagues of BEKey Skills• Project management • Problem solving behaviour, growth mindset • Mix development • Category / Brand communication (digital foundation) • Operator and chef intimacy • Stakeholder management • English• 5+ years of marketing experience • Portfolio management (Strategic planning, Business cases building, launches, simplification execution, strategic pricing) • Food industry Business Acumen • Experience with working in a multinational • Operational Execution excellence. • Analytical and process thinking • Coaching experience Leadership behaviours • Customer focus • Accountability and responsibility • Stakeholder management • Team Alignment • Growth Mindset • Strategic Influencing Closing and application instructionsApply via the button on the right. In case your profile matches the requirements, we will call you to get to know each other better. If you and we are enthusiastic, we will introduce you to the client.Ellen van Leeuwen T: 06-51958864About Kelly ServicesAt Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services can provide. Met betrekking tot deze functie fungeert Kelly Services als uitzendorganisatie. Wanneer je de beslissing maakt om op deze functie te solliciteren zullen jouw gegevens in overeenstemming met worden verwerkt.Met oog op de AWGB (Algemene Wet Gelijke Behandeling) verwelkomt Kelly Services sollicitaties van iedere geschikte kandidaat, ongeacht etniciteit, geslacht, beperking, religieuze overtuiging, seksuele geaardheid of this role, Kelly Services acts as the official temporary employment agency. When you decide to apply to this role your personal information will be processed in accordance with In keeping with the AWGB (Algemene Wet Gelijke Behandeling) Kelly Services welcomes applications from any and all eligible candidates regardless of ethnicity, gender, disability, religion, sexual orientation or age.

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