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Digital Marketing Intern

Caldic Europe, a leading and fast-growing global solution provider of food, technical and health ingredients, and specialty chemicals, is on the lookout for a proactive, data-driven, and tech-savvy Digital Marketing Intern to join our team in Rotterdam. Starting July/August 2024Our marketing team is focused on lead generation and building awareness around our strategic projects. As our Digital Marketing Intern, you will play a vital role in these areas, applying and developing your digital marketing skills to help propel Caldic's market visibility and business growth.This internship offers a unique opportunity to gain practical experience in digital marketing within a global company. This role will allow you to build on your academic knowledge and apply it in a real-world context. It is a chance to contribute to meaningful projects, boosting your confidence and preparing you for a successful career in digital marketing. Your responsibilities include: Assist in maintaining our company's website and creation of new landing pages (Sitecore), ensuring content is up-to-date, relevant, and engaging.Support the creation of customer journeys and segmentation in the marketing tooling (MS Dynamics) to optimize engagement and conversion rates.Utilize web analytics tools like Google Analytics or hot jar to track and report on website traffic, user behavior, and campaign performance, providing data-driven insights to optimize strategy.Experiment with AI-driven tools, such as OpenAI's ChatGPT, to improve customer interaction and engagement.Contribute to the development, implementation, and monitoring of e-mail marketing campaigns.Help with LinkedIn/google advertising campaigns, from creation to execution and analysis.Analyze marketing campaign performance and report on results using data-driven strategies.Application deadline: 1st of July Function Location

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