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Director of Marketing & Growing SolutionsKlasmann

Klassman-Deilmann has the ambition to be the leading substrate supplier in global professional horticulture. Therefore they are looking for a Director of Marketing & Growing Solutions to spearhead the global marketing efforts and product management initiatives. Expansion is sought through increasing market share in growing media and launching innovative value-added growing solutions. By combining strategic insight and operational excellence, you will ensure the organization remains at the forefront of professional horticulture.

What are you going to do?

In this pivotal role, you will lead multidisciplinary teams to enhance market positioning, deliver innovative solutions, and support business development. Your primary responsibility is to develop and implement effective marketing strategies, optimize the product portfolio, and lead cross-functional teams toward achieving business objectives. You will manage marketing communications, oversee product management for growing solutions, and contribute to strategic decision-making as a member of the Commercial Leadership Team.

Tasks and responsibilities:

• Develop and execute marketing plans aligned with the commercial strategy, focusing on segmentation and customer targeting
• Lead Marketing Communications and Product Marketing teams to ensure impactful campaigns and optimized product positioning
• Oversee the Growing Solutions portfolio, driving business development and scaling new products
• Represent the company with key industry partners and explore opportunities for partnerships and acquisitions
• Ensure effective introduction and use of CRM systems to enhance customer relationships and sales processes
• Drive branding, pricing, and margin management to achieve optimal market positioning and profitability
• Provide leadership and mentorship to teams, fostering a culture of innovation and excellence
• Monitor and analyze market intelligence, competitor activities, and customer satisfaction metrics

The offer

• Competitive salary and comprehensive benefits package
• A key leadership role in shaping the future of professional horticulture
• Opportunities for collaboration with industry leading development partners
• A dynamic, innovative work environment focused on sustainability and growth

Profile

As Director of Marketing & Growing Solutions, you are a visionary leader with a proven ability to drive strategic and tactical marketing in an international B2B setting. Your exceptional interpersonal and communication skills allow you to inspire teams, build partnerships, and deliver results.

Job requirements:

• A university degree (MBA) with a focus on business or marketing
• A minimum of 10 years’ experience in marketing (and/or sales / business development), including 5+ years in a leadership role
• Good understanding of professional (high tech) horticulture or related industries
• Proficiency in strategic marketing, business development, and campaign management
• Fluency in English, preferably adequate knowledge of German and Dutch
• Strong people management, team development, and change management skills

Location

Geeste (DU), NL en remote
Solliciteer
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Wim van de Worp
Managing Partner

Tel:
+31651343773

Email:
wim@nomilk2day.nl
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Over de opdrachtgever

Klasmann-deilmann
Klasmann-Deilmann. Their team, consisting of over 1,000 employees worldwide, generates an annual turnover of over 300 million euros across more than 100 markets. Klasmann-Deilmann embodies the quality, innovation, and sustainability of a global leader.

Branche:
Agribusiness, Food

Standplaats:
Geeste

Aantal medewerkers:
100+

Verhalen over de opdrachtgever

Agribusiness, Food
‘The focus is on food and sustainability at Klasmann-Deilmann’
Sebastian Kipp, Head of Product Development and Market Support
The global demand for fruit and vegetables is increasing rapidly. As an international producer of growing media for the horticulture sector, Klasmann-Deilmann has mapped out a strategy to optimally respond to this trend: “We want to be the front runner in developing advanced growing media solutions and new products, while doing more in terms of sustainability.”

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