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Communications Strategist Sustainability ING

Geplaatst op 7 maart 2025

ING

The Internal & External Communications team, part of the Center of Expertise (CoE) Brand, Marketing & Communications is looking for a Communications Strategist Sustainability.

At the CoE Brand, Marketing and Communications, we drive business growth through creativity. Our vision is to be the most impactful, collaborative and forward-thinking CoE, recognised for our strategic and creative contributions to sustainable business growth. As a trusted and strategic partner to the business, we deliver engaging and creative initiatives in the field of Brand, Marketing and Communications that create lasting value.

As a financial institution and one of the most familiar brands in the Netherlands, working for the CoE requires the ability to work in a highly dynamic and complex landscape, servicing the wide base of ING customers as well as all product tribes and business lines within ING NL.

The team

As our new Communications Strategist Sustainability you’ll join the Internal & External Communications team and report into the Head of Internal & External Communications.

The purpose of the team is to ensure a solid and consistent communication strategy, empowering storytelling, without discrepancy between the messages shared with employees and those conveyed to external audiences. Creating a sense of belonging and shared understanding for the strategy & culture among employees and external stakeholders fostering alignment, pride and advocacy. By integrating communications, we can create a harmonious and effective communications strategy that supports overall business objectives, enhances reputation, and fosters a positive organisational culture.

Roles and responsibilities

Sustainability Communication: 

Communicating the organisation’s sustainability efforts and achievements to promote environmental responsibility and social impact.

Internal & External News Dissemination

: Sharing important updates and news with both employees and external audiences (via socials) to keep everyone informed and engaged.

Leadership Communications

: Crafting and delivering messages from senior leaders to align the organisation with its strategic goals and values.

Employee Engagement Programs

: Developing initiatives and activities that foster a positive work environment and enhance employee motivation and satisfaction.

Brand/Employee Advocacy Initiatives: 

Encouraging employees to become ambassadors for the brand, promoting a positive image both internally and externally.

(Internal) stakeholder management:

 Develop and maintain strong relationships with key stakeholders to ensure successful direction and outcomes for sustainability communications.
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