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Senior Digital Customer Journey Expert Digital Sales BE Brussels

• Brussels, Belgium
• Brussels-Capital

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Pause / play video
Possibility of 50% work from home on the basis of a team agreement
CJE - Channel Management III

GJA : 16

Your role & work environment

As a
Senior Digital Customer Journey Expert
, you will work in the Digital Sales Area BE, Tribe Digital & Customer Interactions. Your success indicator will be the
overall digital & mobile sales contribution
with a first focus on
Grow your money projects related to deposits and investments
.

Your key responsibilities

As a
Senior Digital Customer Journey Expert
, you will develop long term strategic visions to upscale our communication and conversion efforts. You will think through with peers on go to market strategies, critical market effects & actions related to ultimately generate long term qualitative contract openings.

You will perform
social media, display and SEA
campaigns as well as
emailing
and
app communication
towards our ING csutomers. You will work on
page optimization
on our owned channels to create a positive customer experience and increase
SEO ranking
while growing our sales. You will conduct
research
, contribute to the
experiment
backlog and leverage on
analytic tools,
such as
Adobe Analytics.

You look for actions to improve our ‘Grow your money’ strategy

• You think along with the squad on developing projects with high impact on sales & activation for deposit & investment products
• You run commercial actions (paid/owned) with a close eye on their performances
• You contirbute to the experimentation efforts and support the squad in that sense
• You optimize web pages for SEO, conversion & top nutch customer experience
• You follow up deliveries and make impact on short & long term by spotting new capabilities that could help our sales grow

You identify best practices that can be used in other teams

• You make sure best practices on SEO, SEA and conversion are shared between the squads of the area
• You increase the adoption of the conversion capabilities & toolings
• You maintain stakeholders relationship for the changes you apply

You monitor digital & mobile sales for our products and take data-driven actions

• You monitor the performance sales capabilities & share group best practices
• You monitor the sales and performances of our campaigns & actions
• You are responsible of the SEO ranking of your products
• You set up experimentations, follow-up and share successful and failed cases.

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Your place of work
Explore the area

Questions? Just ask

Noro Zerafi
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ING’s vision is to unlock our people’s full potential through our inclusive culture where everyone has the opportunity to develop and have impact for our customers and society. To achieve this vision, our policies support diversity, equity, and inclusion. As an equal opportunity employer, we do not tolerate discrimination of any kind with regard to age, gender, gender identity, cultural background, experience, religion, race, ethnicity, disability, family responsibilities, sexual orientation, social origin, or any other status protected by applicable law. If you require any assistance or if we can accommodate you in any way when participating in our application and/or interview process, please email the recruiting contact listed for the relevant position. We will be happy to work with you to ensure a fair and accessible process. Read more about our commitment to diversity, inclusion and belonging here.

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