Inbound Marketeer

Inbound Marketeer

Job description

Responsibilities:

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements

Requirements:

• 3+ years experience in inbound marketing.
• Fluent in English. Bonus points for additional language aptitude, especially dutch or french.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers

Preferred Qualifications:

• Understanding of the payment industry with proven experience is a big win
• HTML/CSS, Adobe Creative Suite
• Proficiency with multiple analytics and database tools common within a marketing organization

• Basic SQL knowledge.
• Prior experience in a technology-driven company or hyper-growth startup

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