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Matterkind has a for a Programmatic Strategy Director

Matterkind is directly looking for a:

Programmatic Strategy Director

Position Summary
You will be a leader in the
Matterkind
Netherlands
team
and provide our local and global clients with best

• in-class solutions

in
(omni-channel)
programmatic display, mobile, audio, OOH and video campaigns
.
Key Responsibilities
Oversight of multiple clients and agency teams.
Ability to
prioritise
and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.
Look at the whole picture of the marketing strategy and
analyse
programmatic roles in media mix.
Key support person
present
at any direct client meeting or agency presentation.
Ability to assess
priority
and delegate to team members effectively.
Building frameworks for client growth through programmatic strategies.
Build team framework for educational workshops/innovation sessions to clients and agency
Understand client objectives and challenges including external factors that may impact the client business.
Investigate and help the team to solve problems and clearly communicate results/solutions.
Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each

platforms
functionality, although in-console campaign management
may
not
be
a part of this role.
Strong management skills that
helps
to motivate people, give constructive feedback and coach them with their career progression.
Ability to forecast and foresee gaps in
resource
or need for new hires in future and
managing
accordingly.
Clear understanding of each person's workload and responsibility within the AS team - with agility to re-distribute accounts when needed and / or provide extra support to team members by creating a flexible working environment.

Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients.

Work with agency counterparts to drive better integrations and more streamlined working process.
Desired Skills & Experience
Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
Excellent quantitative and analytical skills with the ability to draw conclusions based on data
Fundamental knowledge of ad targeting methodologies
and ad-technology
in general

• Capable of building consensus among stakeholders and their constituents at all levels
• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
• Experience with analyzing large data sets and delivering actionable insights
• MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
• Ability to investigate, analyze & solve problems, and clearly communicate results
• Desire to work in an entrepreneurial atmosphere and be a self-starter
• Eagerness to get hands-on to figure out how things work
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Deep understanding of EMEA market digital media ecosystem
• Adtech and

martech
experience

• Ability to work collaboratively as part of a cross-functional team

About Us
Matterkind connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide.

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