Helaas is deze vacature inmiddels waarschijnlijk verlopen

Global Consumer Experience Manager

Marketing & Digital

Job Type:
Interim

Salary:
£450 - £500 per day

Contact:
Jack Pascoe

Contact Email:
jpascoe@vmagroup.com

Job Ref:
JP917041

Work Model:
Hybrid

Consultant:
Jack Pascoe
​
ROLE OVERVIEW
​
VMA GROUP & Jack Pascoe are working with an international client within the unique fast moving consumer goods sector, of Vape Technology. The is a 5-6 month interim role Global Consumer Experience

and is reporting directly to the Global Head of Marketing. The Global Consumer Experience Manager will be driving the agility by developing global equity of the specific category brands globally. The right candidate will lead the brand building activities with a focus on the US and key European markets and have solid experience and examples of such. As a key stakeholder in the business the successful candidate will be accountable for identifying, aligning and prioritising new strategic opportunities based on consumer needs and demand shifts. We are looking for someone with 10+ years’ experience, in similar roles in FMCG / Tobacco to be able to visit the offices 2 days a week (min), London, and truly hit the ground running to have an impact over the next half a year.

KEY RESPONSIBILITIES
Develop key brand equity attributes and translate these into global campaigns, activation guidelines and creative assets to support the various brand projects and markets.

Support the development of brand DNA and core brand parameters, and act as
the global brand
DNA guardian in all mix execution.
Coordination & collaboration with Insights & Innovation team.
Identify, align, validate and prioritise opportunities to drive brand awareness and equity within the key markets, and coordinate plans with all other key functions to deliver against defined objectives and targets and develop brand initiatives and investment plans;

Play a key role in all offline and online brand marketing and campaign content e.g. packaging, social media, PR, in-store, out-of-home creative assets;

Play a key role in the planning process, delivering input and materials for markets on brand & portfolio to enable markets to develop business plans in line with strategy and the business objectives;

Develop
campaign toolkits
needed by markets for in-market activation of brand initiatives;
Monitor brand KPIs related to equity, awareness and trial, and evolve toolkits needed to optimise in-market activation;
Analyse more complex data sets and translate into opportunities and actions;
Validate plans based on consumer needs vs. commercial delivery, detailing return on investment ensuring maximum benefits and results are delivered.
EXPERIENCE
A proven marketing background in FMCG;
Experience working with global markets;
Experience leading and managing global creative agencies;
Strong understanding of the driver within categories, demand shifts, consumer needs and pricing dynamics to identify new strategic opportunities;
Planning and project management skills;
Excellent communication, influencing and stakeholder management skills. Important to demonstrate an ability to build relationships with both internal and external stakeholders;

Ability to demonstrate knowledge, presence and influence in senior management meetings;
meer...

Opslaan en terug

Meer vacatures van Vma Group

Senior Consumer Marketing Manager OneBlade Intimate

JOB DESCRIPTION Job TitleSenior Consumer Marketing Manager OneBlade IntimateJob DescriptionIn this role, you can contribute to fundamentally improving people's health and well-being through meaningful innovation whilst
3 dagen geleden- Volledige vacature bekijken

Senior Consumer Marketing Manager Grooming

JOB DESCRIPTION Job TitleSenior Consumer Marketing Manager GroomingJob DescriptionIn this role, you have the opportunity to contribute to fundamentally improving people's Health & Well-being through meaningful innovation
3 dagen geleden- Volledige vacature bekijken

Senior Manager Global Supply Chain Channel Developme...

Purpose & Overall Relevance for the Organization:Channel development team focuses on bringing consumer insights to supply chain operations and end-to-end Supply Chain processes optimization. Our mission is to elevate our
1 dag geleden- Volledige vacature bekijken

Global Lifestyle Fragrance Senior Manager

GLOBAL LIFESTYLE FRAGRANCE SENIOR MANAGERLocation: Amsterdam At Coty, We are looking for a talented Lifestyle Fragrances Senior Brand Manager to help drive our ambitions plans for 2025 and beyond. You will join the Consumer
1 dag geleden- Volledige vacature bekijken